talabat finding & discovery strategy
Case study, strategy, product design, processes, New - 2023 - talabat
In the highly saturated delivery food industry, a multitude of options exists in the market. However, it is evident that a majority, if not all, of these platforms follow a predictable pattern in showcasing restaurants and dishes. It appears that the only discernible differences lie in the use of color schemes and the organization of sections to display restaurants, often influenced by the specific partnerships and deals struck with each brand. Consequently, this lack of innovation and differentiation among platforms has become a prevailing trend within the industry.
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